In our earlier issue, we discovered the methods on how you can get people to like your Facebook business page. In this issue, we will discuss how you can make use of promotions, contests, and giveaways to get more consumers.
Utilizing a social media management site entirely for promotions, contests and giveaways is a very good way to assess whether these said publicity tactics is working for your company. Based on the given stats provided by the website, you can determine how much traffic the tactics were able to generate during its run.
The benefits of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to build online presence. Contests give a touch of anticipation to your site.
Now that you know this, let’s proceed to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
Well, to start, you have to make certain that all contest mechanics and update are noticeable to Facebook users alone. The small business must not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. As an additional prerequisite, the mechanics have to be simple and clear. Complicated mechanics will discourage your fans to join.
As an early warning, contests, incentives and promotions tend to be expensive as the applications needed to create and run it are also expensive. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has strict rules when it comes to running competitions within their network. In general terms, nearly all contests are not even made possible. You are not allowed to have an official contest posted in your wall.
However, you may qualify for an exception. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within three months.
For businesses that are able to use contests, there are several of business app that help construct these. Wildfire offers all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. To make navigation simple, consider placing a contest widget in your Fan Page so the competitors will be able to link directly to a mini site. You can also build your contests and sweepstakes using tools like Vertigo and Strutta.
Part of getting many participants is providing a really irresistible prize. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More unique prizes include dinner with celebrities or a chance to attend a star-studded party.
A profitable contest will bring in a lot of leads for the company and will help them connect with their customers at a very personal level despite the online medium. For some businesses, tasks like these may need a large amount of attention. However, this can be on the list of most efficient tactics to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can generate income on Facebook.