Search engine optimization is a very powerful internet marketing strategy where the emphasis is on finding out how search engines work and what are the searches that people perform. Websites are optimized to deliver better search results. It increases the amount and quality of traffic for the website leading to progress in business.
SEO or search engine optimization improves the rank of the site and the job is half done. The next step is to pursue prospects to buy your products or services.
Here are some of the basic search engine optimization techniques to make everything ready for Google and other search engines so that they can understand and rank easily.
Content is the king – The first SEO technique is to have good quality content, the one that is informative and worth reading. If readers cannot find interesting stuff that compels them to stay connected, all the efforts have no meaning.
Links – The more links you have all over the internet, the more are the chances that you are going to be crawled and noticed. But make sure all the links should be relevant and should have a proper anchor text.
Title tag – Title tag is hugely responsible for indexing of the site. The title identifies the subject of the site and helps robots to rank and index. The great topics and interesting titles always catch attention whenever you search in Google or other search engines.
Heading tags – Just as headings help to guide us through content or the articles, the same goes for users and browsers. The heading of main page shows what the content is all about and the sub heading further bifurcates the topic making it easy to comprehend and hence much better indexing.
Keywords – Right keyword density is a very effective search engine optimization technique. The content should have the keywords pertaining to the niche you are targeting. Long tail keywords are very effective and yield good results. But one should be beware of keyword stuffing that gives readers a feeling of visiting a spam site.
Hidden text – Hidden text or invisible text is regarded as a black hat technique that can give temporary results but ultimately leads to banning and very low ranking.
Sitemaps – Sitemaps are a great way to help navigate readers across your site by citing popular posts, last modified posts. This is not only helpful for the visitors but also for the search engines to index and rank your site.
There are many search engine optimization techniques with some of them coming naturally and some require extra effort but the end result is a SEO optimized site that ranks higher and invites more traffic.