A popular definition of “Organic SEO” is the optimization of content on a website to gain better rankings on search engine result pages. When Google, Yahoo, and other such search engines are challenged with displaying relevant search results to the browsers, organic seo, helps them decide that your site is a good choice. This is not to be confused with PPC, or paid search, which enables websites to have high rankings by paying to be placed up above organic listings. They usually are charged based on impressions or the number of times the website link shows up, as well as for conversions, which are known as “click-throughs”.
A great way to achieve great rankings with Organic SEO is by designing a website that conforms to all of the rules and regulations of search engines such as Google and Yahoo. Of all the important facets of Organic SEO, quality, original content is the king. Fresh, unique, and relevant content is crucial for a page one positions. Practicing great organic SEO means creating a website that is filled with quality content and offers actual value to the visitor, has frequently updated content, and uses processes that are approved by search engine guidelines. If the website design abides to these guidelines consistently, it has a chance to earn great positions in organic search results.
Once upon a time, all that was needed to get your website found by the search engines was to fill the copy with keywords, whether it made sense or not, and update your website once in awhile. before that, webmasters could practice cloaking and stealth methods such as writing keywords in white font in the margins of web pages. These words could not be seen by users, but would be found by search engine spiders and help to achieve a high rankings. Currently, search engines like Google are able to detect efforts to trick them and have tightened up processes to prevent low quality websites being ranked high.
A few years ago a radical step was taken by the search engine company Google to protect users from low-quality websites showing up in search results. This update by the search giant forced website designers to review the published content in terms of quality, originality, and duplication of content from other sites, and bush league tactics such as keyword stuffing and text cloaking. The update was a serious blow to many national websites such as link farms, many of which had multiple articles on similar topics and categories published on their websites to provide a platform for online advertising, affiliate links and back-linking to other websites soley for seo purposes.
Since Google’s Panda update’s implementation, the first few pages of current search results mostly show websites that are using good organic seo practices. This has resulted in SEO professionals and companies scrambling to rewrite their website content, eliminate duplication and take a close look at the quality of their overall message in terms of copy. Because of this, unique organic content production has become a viable business in its own right. So, Organic SEO relies heavily on the use of best practices and following what Google wants closely, as opposed to the many tricks used by webmasters. A website that has quality organic content keeps visitors coming back and attracts links from other sites, which use it as a reference for their own content to enhance the user’s experience. If you conform to these guidelines and continually add fresh and relevant content to your website, you should get the great rankings you need.